Why You Need Rich Pins
Rich Pins lets Pinners know if your pin is a product, recipe, article or product pin. How that helps you is that it shows Pinterest users what your content is about and that it’s rich content. This will allow pinners to view your pin and also have the right button to click on to visit your content such as, read it if it’s an article pin, or make it if it’s a recipe pin, install for apps and visit for product pins.
This is why setting up rich pins for your blog or business is so important. Rich pins will get more engagement than just a photo on Pinterest because it is helpful and viewers can easily click-through to find what they are looking for. There is nothing worse than getting on Pinterest, finding a solution to your problem but no place to click-through to find that answer. Whether it is a product an app a recipe for a party or an article with information you need
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Rich Pins can also help you gain followers, reach more people and increase brand awareness. By having rich pins enabled on your site, any pin from your website will always lead back to your Pinterest profile because you are the creator and your blog/business and your Pinterest account are linked.
How To Set Up Rich Pins
You will probably be surprised to find out just how easy it is to enable rich pins for your site. Just follow these simple steps and you’ll be set up and ready to go.
- Go to the back end of your website and install the Yoast SEO Plugin if you haven’t already
- Go to Social click on the Facebook tab and enable open graph metadata
- to Pinterest in the bottom corner click the ? go to developers then rich pin validator
- Click on validate or apply then add a link to a post, product or recipe and hit validate
- Don’t use the homepage or other pages it needs to be a separate post from your site
- And that’s it!!
I hope you found this helpful! If for any reason you have trouble getting set up feel free to reach out. I will be happy to walk you through this process. In my previous post, I walk you through the steps to confirm your website on Pinterest.
Have a Blessed Day, Myla